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Identities

 

Identities, logos and brands. If you're a business owner, you know you need them, but how do they work? How are they made effective? First, you must understand that these words do not describe the same thing.

An identity (or logo) can be the most important design element you will ever select for your business. It should be powerful, beautiful and eye-catching. But even more important, it must have the ability to adapt to a variety of sizes and easily translate across all materials in which it may be displayed. Equally important is the ability for an identity to remain effective over the course of years or decades without becoming dated.

The development of a brand, however, is more than the selection of a shiny new logo. A brand is a relationship between your company and your customers or audience. It can include anything from a catchy tag line or thoughtful ad campaign to the color of your lobby or special customer events. A unique brand can create a wealth of opportunities–from boosting morale to boosting the bottom line.

  


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  • Virginia College Savings Plan
    A distinctive icon-driven logo in the corporate-overview arrangement. Individual icons can be broken off to promote each of the four individual plans available.
  • MAP - MGC Advanced Polymers
    Manufacturer of global supply of MX-Nylon, a polymer used in engineering plastics and food packaging. MGC has developed a unique polymerization technology especially for the manufacture of MX Nylon. Its production plants are located in Niigata, Japan and Colonial Heights, Virginia, USA.
  • Coates & Davenport
    Richmond, Virginia Attorneys: The attorneys at Coates & Davenport, P.C. offer our clients a combination of effective legal solutions and strong personal service. They provide individual and business clients with advice and representation in a variety of legal areas.
  • Alumina Company of Guinea
    Mining Metal Ores in Conakry, Guinea.
  • The Pebble Partnership
    One of the world's most important mineral discoveries has been made in southwest Alaska. Under the direction of the Pebble Partnership, it has the potential to become a world-class mine that will benefit all Alaskans for generations to come.
  • Supernova - HRO
    Logo for manufacturer of Supernova tanning bed.
  • Virginia Association for Early Childhood Education
    The Virginia Association for Early Childhood Education (VAECE) has its roots in the Virginia Council on Social Work. Efforts began in 1955 to bring together child care personnel and others interested in preschool children. Current membership is now over 2,000.
  • Bloomkey
    Starting in 1997, the Bloomkey team has now developed a nationwide, Internet based real estate company offering, effective, low cost, 'flat-fee' real estate services to consumers.
  • Mid-Atlantic Renal Coalition
    The Mid-Atlantic Renal Coalition is one of 18 Medicare-funded organizations in the US responsible for improving the quality of care delivered to patients with End Stage Renal Disease. They are a nonprofit corporation serving the District of Columbia, Maryland, Virginia, and West Virginia.
  • Grabitz Totes
    Grab and go fashion tote bags and purses.
  • Pacific Coast Tans
    A tanning salon that believes tanning should be a luxurious experience offering spacious private rooms in a sophisticated and soothing spa-like environment.
  • Minuteman
    Business and accounting software solution.
  • Hermie & Elliott Sadler Fan Club
    Logo for Hermie & Elliott Sadler Fan Club - NASCAR drivers.
  • Isis
    Isis is the state of Virginia’s premier Total Business Technology Solution Provider. They provide innovative and cost effective business solutions to cover the total technology needs of small to medium sized Virginia businesses.
  • Calypso Studios
    Calypso Studios debuted in January 2007 with a line of jewelry and accessories created from the earth's natural elements: clay, shell and glass. The new line was immediately embraced and praised for the unique designs and mediums.
 
  
 
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