is the art of producing a 'virtual photograph' of a concept,
product or package. Landis Productions uses software packages
like Strata Studio 3-D and Adobe Photoshop to create visuals
of an object or product in action—without the expense
of creating the real thing.
Three-dimensional modeling with Strata Studio is such a strong
tool because it provides total control of form, materials,
textures, graphics and more. Once created, 3-d models can
be output as images or animations. Models can be moved, rotated
and placed into virtual settings to help previsualize the
final results. You can render a single product or a full
Occasionally, you can use Adobe Photoshop to achieve
similar results in less time. If you can pinpoint the one angle
required to achieve a virtual photograph result, you can
skip the intensive modeling stage of production and use Photoshop,
layers and light trickery to create stunning results.